How to Get Vulnerable in Your Content

How to Get Vulnerable in Your Content

So last week I talked about the importance of getting vulnerable in order to infuse authenticity into your copy. I explained why it’s super important and what the benefits are. But I know what you’re thinking…woah! Back up. HOW do I do that?? I acknowledged that it’s...
Want Good Copy? Get Vulnerable.

Want Good Copy? Get Vulnerable.

Good copy means sharing a little bit of yourself. There’s really no getting around it. When we hear about writing and showing up “authentically, “ it means we’re gonna have to step into vulnerability, y’all! (Oh, Brene Brown, how I love you…) Uncomfortable? Yup. Sure...
How to write a sales email without feeling icky

How to write a sales email without feeling icky

  “The money is in your list.” “Your sales are from your tribe.” “Email marketing is where it’s at!” You know building, growing and nurturing your email list is a key component of growing your biz. But if you are just building a list and sending them a newsletter...
Sales Pages: What’s the point??

Sales Pages: What’s the point??

I was talking to one of the many amazing women that have become my Biz Sisters the other day and we got to talking about sales pages. Because that’s just what happens when two online entrepreneurs get together for Skype coffee. And we both commented that sometimes all...